SEO Prices – Cost and Pricing for SEO Services?

When it comes to SEO Prices, there is no “one-size-fits-all” answer. That being said, most people reading this article are looking for a simple answer. Unlike the rest of the reading material on the web, we’ll try to give a straightforward response.

Most SEO companies/agency will not take clients for under $750/month. Companies that offer turnkey “packages” for less than $750/month either outsource, use automated shady link building methods or do virtually nothing to help your website. Most of the time they end up making things much worse than the beginning. Trying to save money could ultimately hurt your site in the long run.

At our agency, we never use automated link building tactics. Our process is whitehat, according to search engine guidelines.

For pricing reference: A independent survey of over 100 SEO companies concluded that the average client spends roughly $1,800/month on SEO services.

Minimum Price for Most SEO Agencies: $750/month
Average Price: $1,800/month
Average Price for Local SEO: $1000/month
Average Price for National SEO: $3,900/month
Hourly Consulting Rate: $100-$250/hour
Average SEO Salary: $60-$80k/year

***Based on a Survey of 100 US Based SEO Agencies (Including top and lower-end agency. You should expect to pay more than the average price if you plan to hire a good agency)

Link building is a time consuming, tedious process. Building links involve writing content, manually messaging bloggers, talking to webmasters on the phone, and carefully compiling reports to determine the best link targets. If the on-site SEO isn’t right then it’ll take a lot more hours to thoroughly audit, find the problem then fix.

SEO is an investment like any marketing effort. Investing more in SEO allows managers to allocate more time to your project, create more detailed reports, and ultimately get much better rankings.

How We Determine the Pricing for SEO Services

There are 6 main factors we use to gauge the cost of our SEO services.

  1. Is the website established, old or trusted?
  2. Does the website have a penalty, if so, how bad?
  3. How competitive is the niche?
  4. How many keywords does the client want to target?
  5. Is their on-site SEO in order?
  6. What level of rankings are we going to aim for?

Is the website established, old or trusted?
If you have an old, established website, the cost of your SEO services is usually less than a brand new domain. Trusted sites can often see dramatic increases in rankings with fewer efforts.

While it is not “hard” to start the SEO on a brand new domain, it takes time for the domain to get crawled, indexed properly, and start ranking.

There’s a thing called “sandbox”. It usually takes a few months to pass the sandbox. After that period, you can expect to see good results for a brand new domain. For this reason, new sites often require carefully planned link development plans in order to achieve top rankings in a reasonable amount of time.

Does the website have a penalty?
Penguin, Panda, EMD Update… Penalties happen all the time. Some are easy to offset, others can be quite a challenge.

Usually, a penalty means that we will have to write more content, build extra links, and manually message webmasters to remove your bad links. Again, it is not “hard” to remove a penalty, but it takes time. In some cases, it is actually more cost effective to start with a new domain than to try to offset a penalty.

How Competitive is the Niche?
If you want to rank first for “Insurance”, but you only want to spend $750/month — We probably can’t help you(Actually no one can if they value their resources). We carefully research the competition to determine the exact competitiveness of the market.

Assume all other factors are equal (You don’t have a significant penalty, your on-site is average, etc) then the price for SEO will be like this:

  • Low Competition Keywords – Average Pricing = $750-$2,000/month
  • Moderate Competition Keywords – Average Pricing = $1,500-$5,000/month
  • Competitive Keywords – Average Pricing = $3,000-$20,000/month
  • High-Competitive Keywords – Average Pricing = $20,000/month – unlimited $(as needed) per month

These are just the average. The actual price will vary depending on what needs to be done.

How Many Keywords is the Website Targeting?
It is a bit tough to explain this concept, but I’ll do my best. This particular article might rank well for “SEO Pricing”, “SEO Prices” or “SEO Services Pricing” — These are essentially all one keyword.

When we determine how many keywords a website is targeting, we’re not looking at slight variations of keywords, we are looking for major keywords. A site that sells iPhone cases might only have half a dozen keywords to target. On the other hand, a site that retails 5,000 technology products will have thousands of keywords to target.

The cost of SEO is greatly impacted by the number of keywords simply because you need more links, more content, and more outreach to achieve top results.

Is the On-Site SEO in order?
On-Site SEO is crucial. If that isn’t right then ranking will be really hard. Fixing title tags, modifying URL’s, checking keyword density and making sure every image has an alt text takes a lot of time.

Prior to starting your SEO services, we’ll run a free SEO Audit that will determine the exact status of your on-site SEO. If this is already in perfect order, you can save a bit of your budget since we won’t have to allocate additional time. Often time’s clients request a separate on-site SEO price, in addition to a regular monthly quote.

What Level of Rankings are We Aiming For?
We can get any ranking, but it usually comes down to price. The more competitive it is, the more you’ll have to pay.

Other Factors that Influence SEO Prices:

  • Level of Correspondence and Consulting
  • Copywriting – Quality content is crucial for a strong search engine presence
  • Social Media Management
  • Current Rankings & Traffic
  • Ranking Guarantees

Contact us to know the exact SEO Prices for your website(with details about what you want).

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